How to pick the perfect wedding dress fashion

Helen Allen, who owns the 7th Heaven Bridal boutique in Congleton, Cheshire, shares her expert tips on finding the perfect frock for your big day…
Trust yourself
Your dress should reflect you. Whatever your mum, sister or best friend may say, it has to be your choice. This is YOUR big day.
Flatter your figure
You wouldn’t normally buy a dress that didn’t make the most of your best assets and hide the bits you’re not so keen on, so don’t change the rules for your wedding day.
Be brave
Try on as many shapes, styles and fabrics as possible – don’t rule anything out. You may be surprised at what you fall in love with and what suits you.
Always be prepared
Take shoes and underwear to try-ons. If you’re wearing the perfect heel height and a well-fitting bra you’ll have a better idea of what the dress
will look like on the day.
Speak up
Don’t be afraid to ask the store if you want something changed or removed on the dress. This can be done quite easily when general alterations are made.
Accessorise carefully
If your dress is simple, you can get away with a statement corsage, necklace or brooch. But if you’ve gone over the top on the dress, opt for something discreet, such as an understated silver chain or pearl earrings.
Find a shop that fits
Look around for a shop and a shop assistant that you feel really comfortable with and whose judgment you can trust as they will
be with you for the whole process.